Graphical records of events, talks, and training session stimulate learning, increase audience engagement and post-event sharing, and assist with memory of the content. View visual notes by Justin Tung on Flickr and see a snapshot of some below. Vive la doodle revolution!
Category: Communications
Anatomy of a Jane’s Walk in Toronto: Raindrop’s Journey in Rosedale Valley
Are you interested in water quality and the environment in Toronto? Then you would have been interested in a 2014 Jane’s Walk called “A Raindrop’s Journey in Rosedale Valley“. The walk traced a how a raindrop travels along Rosedale Valley Road to the Don River and taught walkers about the valley’s history while learning about… Continue reading Anatomy of a Jane’s Walk in Toronto: Raindrop’s Journey in Rosedale Valley
Integrated Marketing and Communications Plan Example
Updated January 26, 2021 The plan is the 2012-2013 OPS Dragon Boat Club Integrated Marketing and Communications Plan and reflects actual plans executed during the 2011-2012 dragon boat season. OPS Dragon Boat Club Integrated Marketing and Communications Plan Business Objective Introduce people to dragon boating for fun, health and wellness, and to allow members to… Continue reading Integrated Marketing and Communications Plan Example
Digital Communications Plan Example
The plan outlines the OPS Dragon Boat Club digital communications for 2012 which is part of the club’s larger integrated marketing and communication planning (IMC plan). Digital Channels Official Club website on proprietary hosting platform – http://www.opsdragonboat.ca/ Canada Day website on proprietary hosting platform – http://www.ops-canada-day-regatta.ca/ Twitter @opsdragonboat – https://twitter.com/OPSDragonBoat Flickr Photostream – http://www.flickr.com/photos/opsdragonboat/ Facebook… Continue reading Digital Communications Plan Example
Inspirations for Your Jane’s Walk
Going on a Jane’s Walk this Spring, leading a walk, or planning a walk in Toronto? Get inspired by these visualizations below of the Technology, Arrivals, Gender, and First Nations walkshops (also called workshops) held by Jane’s Walk Toronto back in 2014. The themed walkshops had speakers and brainstorms about people, resources, and organizations related to those… Continue reading Inspirations for Your Jane’s Walk
Start with a Plan to Market Your Product
When promoting an organization, service, product, person, or event, you must start from a plan outlining goals, people you want to engage, and what you plan to do. When working with people on communications I always ask them whether they have a plan. Following a plan will ensure you meet your goals whether it is… Continue reading Start with a Plan to Market Your Product
4 Steps to Optimize a Website with Keywords
Want to make it easier for people to find your website? Use these 4 steps. People find things online using search. One of the ways you can ensure you show up in their search results is with keywords which are similar or exactly the same as what people are searching for. Keywords should be relevant… Continue reading 4 Steps to Optimize a Website with Keywords
Sephora’s Market Segmentation Responsible for its Retail & Online Strengths
Sephora is an innovative skincare, beauty, and fragrance retailer catering to customers who want quality, freedom, and a positive shopping experience. The following is a paper by Justin Tung about Sephora as part of coursework from the “Creating Consumer-Oriented Merchandising Programs” course at University of Toronto. Sephora’s Target Market and Segment Sephora’s in store design… Continue reading Sephora’s Market Segmentation Responsible for its Retail & Online Strengths
Justin Tung 