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Communications Creative Creative Portfolio

Graphic Recording and Visual Note taking of Talks


Graphical records of events, talks, and training session stimulate learning, increase audience engagement and post-event sharing, and assist with memory of the content. View visual notes by Justin Tung on Flickr and see a snapshot of some below. Vive la doodle revolution!

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Communications Marketing Portfolio

Anatomy of a Jane’s Walk in Toronto: Raindrop’s Journey in Rosedale Valley


Are you interested in water quality and the environment in Toronto? Then you would have been interested in a 2014 Jane’s Walk called “A Raindrop’s Journey in Rosedale Valley“. The walk traced a how a raindrop travels along Rosedale Valley Road to the Don River and taught walkers about the valley’s history while learning about […]

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Communications Marketing Portfolio

Integrated Marketing and Communications Plan Example


The plan is the 2012-2013 OPS Dragon Boat Club Integrated Marketing and Communications Plan and reflects actual plans executed during the 2011-2012 dragon boat season. OPS Dragon Boat Club Integrated Marketing and Communications Plan Business Objective Introduce people to dragon boating for fun, health and wellness, and to allow members to meet and work with […]

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Communications Marketing Portfolio

Digital Communications Plan Example


The plan outlines the OPS Dragon Boat Club digital communications for 2012 which is part of the club’s larger integrated marketing and communication planning (IMC plan). Digital Channels Official Club website on proprietary hosting platform – http://www.opsdragonboat.ca/ Canada Day website on proprietary hosting platform – http://www.ops-canada-day-regatta.ca/ Twitter @opsdragonboat – https://twitter.com/OPSDragonBoat Flickr Photostream – http://www.flickr.com/photos/opsdragonboat/ Facebook […]

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Communications Creative

Inspirations for Your Jane’s Walk


Going on a Jane’s Walk this Spring, leading a walk, or planning a walk in Toronto? Get inspired by these visualizations below of the Technology, Arrivals, Gender, and First Nations walkshops (also called workshops) held by Jane’s Walk Toronto back in 2014. The themed walkshops had speakers and brainstorms about people, resources, and organizations related to those […]

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Communications

Start with a Plan to Market Your Product


When promoting an organization, service, product, person, or event, you must start from a plan outlining goals, people you want to engage, and what you plan to do. When working with people on communications I always ask them whether they have a plan. Following a plan will ensure you meet your goals whether it is […]

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Communications

4 Steps to Optimize a Website with Keywords


Want to make it easier for people to find your website? Use these 4 steps. People find things online using search. One of the ways you can ensure you show up in their search results is with keywords which are similar or exactly the same as what people are searching for. Keywords should be relevant […]

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Communications

Sephora’s Market Segmentation Responsible for its Retail & Online Strengths


Sephora is an innovative skincare, beauty, and fragrance retailer catering to customers who want quality, freedom, and a positive shopping experience. The following is a paper by Justin Tung about Sephora as part of coursework from the “Creating Consumer-Oriented Merchandising Programs” course at University of Toronto. Sephora’s Target Market and Segment Sephora’s in store design […]