Integrated Marketing and Communications Plan Example


Updated January 26, 2021 The plan is the 2012-2013 OPS Dragon Boat Club Integrated Marketing and Communications Plan and reflects actual plans executed during the 2011-2012 dragon boat season. OPS Dragon Boat Club Integrated Marketing and Communications Plan Business Objective Introduce people to dragon boating for fun, health and wellness, and to allow members to… Continue reading Integrated Marketing and Communications Plan Example

Start with a Plan to Market Your Product


When promoting an organization, service, product, person, or event, you must start from a plan outlining goals, people you want to engage, and what you plan to do. When working with people on communications I always ask them whether they have a plan. Following a plan will ensure you meet your goals whether it is… Continue reading Start with a Plan to Market Your Product