Category: Marketing

Anatomy of a Jane’s Walk in Toronto: Raindrop’s Journey in Rosedale Valley


Are you interested in water quality and the environment in Toronto? Then you would have been interested in a 2014 Jane’s Walk called “A Raindrop’s Journey in Rosedale Valley“. The walk traced a how a raindrop travels along Rosedale Valley Road to the Don River and taught walkers about the valley’s history while learning about… Continue reading Anatomy of a Jane’s Walk in Toronto: Raindrop’s Journey in Rosedale Valley

Integrated Marketing and Communications Plan Example


Updated January 26, 2021 The plan is the 2012-2013 OPS Dragon Boat Club Integrated Marketing and Communications Plan and reflects actual plans executed during the 2011-2012 dragon boat season. OPS Dragon Boat Club Integrated Marketing and Communications Plan Business Objective Introduce people to dragon boating for fun, health and wellness, and to allow members to… Continue reading Integrated Marketing and Communications Plan Example

Digital Communications Plan Example


The plan outlines the OPS Dragon Boat Club digital communications for 2012 which is part of the club’s larger integrated marketing and communication planning (IMC plan). Digital Channels Official Club website on proprietary hosting platform – http://www.opsdragonboat.ca/ Canada Day website on proprietary hosting platform – http://www.ops-canada-day-regatta.ca/ Twitter @opsdragonboat – https://twitter.com/OPSDragonBoat Flickr Photostream – http://www.flickr.com/photos/opsdragonboat/ Facebook… Continue reading Digital Communications Plan Example

Digital Advertising Reaching Canadians and Americans

Bruce County Adventure Passport Ad Collage

Google AdWords campaign for Bruce County Tourism with ad creation and layout using tourism photos. Work Included: Google AdWords campaign, Search Engine Marketing, Digitial marketing planning, Google Analytics analysis, Recommendations for Search Engine Optimization Advertising Formats: Text, image, moving banners, video and YouTube

Google AdWords Campaign Strategy and Results Example


Below is a Google AdWords campaign strategy and post-campaign report for a Search Engine Marketing (SEM) campaign for the Canadian Women’s Hockey League. The AdWords marketing campaign was planned and done by a team I was in for the Google Online Marketing Challenge and also as part of a web marketing class at the University of… Continue reading Google AdWords Campaign Strategy and Results Example