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Communications Marketing Portfolio

Digital Communications Plan Example


The plan outlines the OPS Dragon Boat Club digital communications for 2012 which is part of the club’s larger integrated marketing and communication planning (IMC plan). Digital Channels Official Club website on proprietary hosting platform – http://www.opsdragonboat.ca/ Canada Day website on proprietary hosting platform – http://www.ops-canada-day-regatta.ca/ Twitter @opsdragonboat – https://twitter.com/OPSDragonBoat Flickr Photostream – http://www.flickr.com/photos/opsdragonboat/ Facebook […]

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Communications

5 reasons to Advertise on Internet TV, Video, and Radio


I’ve advertised on internet video channels and here are benefits I found you can consider when media planning for internet TV and radio. Advantages of Internet media Reaching a Niche Some people just prefer to listen to free internet radio and watch TV online. They’re usually young people who have modern technology and don’t use […]

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Communications

Internet Advertising and Web Marketing Implementation Resources


The list below provide sources to be used with the development of electronic / web / online marketing as well as integrated electronic communications. Good marketing implementation resources Google Advertising Programs (AdSense and AdWords) and Microsoft Advertising provide a variety of advertising opportunities both through search engine marketing (SEM), TV ads, content network ads, website […]