Internet Advertising and Web Marketing Implementation Resources

Internet Advertising and Web Marketing Implementation Resources


The list below provide sources to be used with the development of electronic / web / online marketing as well as integrated electronic communications.

Good marketing implementation resources

Google Advertising Programs (AdSense and AdWords) and Microsoft Advertising provide a variety of advertising opportunities both through search engine marketing (SEM), TV ads, content network ads, website banners ads, and other channels like mobile, games, etc..

Google Alerts allows you to monitor the web for interesting new content via email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Alerts can be used to monitor marketing campaigns and web
activity (e.g. competitors, trends, social commentary).

Copy blogger contains tips for copywriters, bloggers, and content marketers and aims to give effective online copywriting and content marketing strategies.

Radian 6 offers paid tools for social media monitoring. The tools allow you view relevant conversations on selected topics and aggregate and report on those
conversations allowing easier analysis and measurement.

Social Oomph helps manage your social media efforts through scheduling, links management, monitoring, a channel synchronization among other things. The are free features and paid features.

TweetDeck is a tool for managing social media feeds, viewing profiles and updates, and performing interactions in one tool. It is available for deskops and some mobile platforms. It makes it easy to monitor various social media networks in one place and is particularly strong in using Twitter API features.

Web Content Accessibility Guidelines (Version 2.0) provide principles and content
techniques to ensure content is inclusive to various people including people
with disabilities and the ways they consume web content. The principles are
also standard practices to follow to make web content easily accessible,
usable, and understandable.

UseIt.com is about usability and web design research, studies, news, and guidelines.

Website grader is a website search engine optimization (SEO) tool that tells how well a website is doing for things like SEO, social media mentions and popularity, and page analytics.

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Exploration of Semantic Wikis (via Goran Zugic)

Exploration of Semantic Wikis (via Goran Zugic)


Young Explorer discovering a creek bed

Young Explorer discovering a creek bed

Recently, I have been exploring semantic wiki technology and wanted to share an outline of semantic wikis in 2010 from a work colleague, Goran:

Semantic Wikis:

Semantic wikis combine wikis that enable simple and quick collaborative text editing over the Web and Semantic Web that enriches the data on the Web with well-defined meaning to provide easier way to find, share, and combine information. Semantic wiki extends a classical wiki by integrating it with the management capabilities for the formal knowledge representations. The long-term goal of semantic wiki should be to provide well structured knowledge representations and sound reasoning based on these representations in a user friendly way … Read More