The plan outlines the OPS Dragon Boat Club digital communications for 2012 which is part of the club’s larger integrated marketing and communication planning (IMC plan). Digital Channels Official Club website on proprietary hosting platform – http://www.opsdragonboat.ca/ Canada Day website on proprietary hosting platform – http://www.ops-canada-day-regatta.ca/ Twitter @opsdragonboat – https://twitter.com/OPSDragonBoat Flickr Photostream – http://www.flickr.com/photos/opsdragonboat/ Facebook… Continue reading Digital Communications Plan Example
When promoting an organization, service, product, person, or event, you must start from a plan outlining goals, people you want to engage, and what you plan to do. When working with people on communications I always ask them whether they have a plan. Following a plan will ensure you meet your goals whether it is… Continue reading Start with a Plan to Market Your Product
I’ve advertised on internet video channels and here are benefits I found you can consider when media planning for internet TV and radio. Advantages of Internet media Reaching a Niche Some people just prefer to listen to free internet radio and watch TV online. They’re usually young people who have modern technology and don’t use… Continue reading 5 reasons to Advertise on Internet TV, Video, and Radio
I kind of specialize in low cost advertising and marketing promotion production after working for non-profits and promoting employee programs where there is no budget other than people to do the work who are usually volunteers and basic equipment like cameras, printers, and computers. Here are tips I use to make the most of common supplies… Continue reading 12 Tips for Low Cost Advertising & Promotion Strategies and Tactics
Marketing campaign poster to increase awareness of IT Release Management inside an organization and new processes.
News/events information, feedback form, and content about Cornell Club of Toronto posted on website and social media Facebook and Twitter channels. Email marketing through newsletters and social media community management linked to websites.
The list below provide sources to be used with the development of electronic / web / online marketing as well as integrated electronic communications. Good marketing implementation resources Google Advertising Programs (AdSense and AdWords) and Microsoft Advertising provide a variety of advertising opportunities both through search engine marketing (SEM), TV ads, content network ads, website… Continue reading Internet Advertising and Web Marketing Implementation Resources
What in the wedding of Prince William and Catherine Middleton on April 29, 2011 captured people’s attentions and emotions ? What would engage an estimated 2 billion people who watched or listened to live media broadcasts of the wedding? Communications Goal: Essentially, it was a story of love and celebration of partnership that engaged people… Continue reading Royal Wedding in Communications and Storytelling Context