Sephora’s Market Segmentation Responsible for its Retail & Online Strengths


Sephora is an innovative skincare, beauty, and fragrance retailer catering to customers who want quality, freedom, and a positive shopping experience. The following is a paper by Justin Tung about Sephora as part of coursework from the “Creating Consumer-Oriented Merchandising Programs” course at University of Toronto. Sephora’s Target Market and Segment Sephora’s in store design… Continue reading Sephora’s Market Segmentation Responsible for its Retail & Online Strengths

Social Media and Website Management for Club

Cornell Club of Toronto Website and Social Media channels

News/events information, feedback form, and content about Cornell Club of Toronto posted on website and social media Facebook and Twitter channels. Email marketing through newsletters and social media community management linked to websites.