Sephora is an innovative skincare, beauty, and fragrance retailer catering to customers who want quality, freedom, and a positive shopping experience. The following is a paper by Justin Tung about Sephora as part of coursework from the “Creating Consumer-Oriented Merchandising Programs” course at University of Toronto. Sephora’s Target Market and Segment Sephora’s in store design… Continue reading Sephora’s Market Segmentation Responsible for its Retail & Online Strengths
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