When promoting an organization, service, product, person, or event, you must start from a plan outlining goals, people you want to engage, and what you plan to do. When working with people on communications I always ask them whether they have a plan. Following a plan will ensure you meet your goals whether it is… Continue reading Start with a Plan to Market Your Product
Sephora is an innovative skincare, beauty, and fragrance retailer catering to customers who want quality, freedom, and a positive shopping experience. The following is a paper by Justin Tung about Sephora as part of coursework from the “Creating Consumer-Oriented Merchandising Programs” course at University of Toronto. Sephora’s Target Market and Segment Sephora’s in store design… Continue reading Sephora’s Market Segmentation Responsible for its Retail & Online Strengths
News/events information, feedback form, and content about Cornell Club of Toronto posted on website and social media Facebook and Twitter channels. Email marketing through newsletters and social media community management linked to websites.
Ontario Online Certificate Application with 3000-7000 electronic transactions per month supporting English and French with bilingual decision logic, complex validation, feedback mechanism, and payment. First service to have a government money-back service guarantee in North America. *During time of initial launch. Current version has enhanced features and functionality.
The list below provide sources to be used with the development of electronic / web / online marketing as well as integrated electronic communications. Good marketing implementation resources Google Advertising Programs (AdSense and AdWords) and Microsoft Advertising provide a variety of advertising opportunities both through search engine marketing (SEM), TV ads, content network ads, website… Continue reading Internet Advertising and Web Marketing Implementation Resources