The plan outlines the OPS Dragon Boat Club digital communications for 2012 which is part of the club’s larger integrated marketing and communication planning (IMC plan). Digital Channels Official Club website on proprietary hosting platform – http://www.opsdragonboat.ca/ Canada Day website on proprietary hosting platform – http://www.ops-canada-day-regatta.ca/ Twitter @opsdragonboat – https://twitter.com/OPSDragonBoat Flickr Photostream – http://www.flickr.com/photos/opsdragonboat/ Facebook… Continue reading Digital Communications Plan Example
When promoting an organization, service, product, person, or event, you must start from a plan outlining goals, people you want to engage, and what you plan to do. When working with people on communications I always ask them whether they have a plan. Following a plan will ensure you meet your goals whether it is… Continue reading Start with a Plan to Market Your Product
Promotional poster advertising a sales event for the Ontario Public Service Urban Gardeners to educate people about the seedlings, provide them with samples to plant in their gardens, and raise awareness of the group.
I’ve advertised on internet video channels and here are benefits I found you can consider when media planning for internet TV and radio. Advantages of Internet media Reaching a Niche Some people just prefer to listen to free internet radio and watch TV online. They’re usually young people who have modern technology and don’t use… Continue reading 5 reasons to Advertise on Internet TV, Video, and Radio
The list below provide sources to be used with the development of electronic / web / online marketing as well as integrated electronic communications. Good marketing implementation resources Google Advertising Programs (AdSense and AdWords) and Microsoft Advertising provide a variety of advertising opportunities both through search engine marketing (SEM), TV ads, content network ads, website… Continue reading Internet Advertising and Web Marketing Implementation Resources