Promotional poster advertising a sales event for the Ontario Public Service Urban Gardeners to educate people about the seedlings, provide them with samples to plant in their gardens, and raise awareness of the group.
I’ve advertised on internet video channels and here are benefits I found you can consider when media planning for internet TV and radio. Advantages of Internet media Reaching a Niche Some people just prefer to listen to free internet radio and watch TV online. They’re usually young people who have modern technology and don’t use… Continue reading 5 reasons to Advertise on Internet TV, Video, and Radio
I kind of specialize in low cost advertising and marketing promotion production after working for non-profits and promoting employee programs where there is no budget other than people to do the work who are usually volunteers and basic equipment like cameras, printers, and computers. Here are tips I use to make the most of common supplies… Continue reading 12 Tips for Low Cost Advertising & Promotion Strategies and Tactics
The list below provide sources to be used with the development of electronic / web / online marketing as well as integrated electronic communications. Good marketing implementation resources Google Advertising Programs (AdSense and AdWords) and Microsoft Advertising provide a variety of advertising opportunities both through search engine marketing (SEM), TV ads, content network ads, website… Continue reading Internet Advertising and Web Marketing Implementation Resources
What in the wedding of Prince William and Catherine Middleton on April 29, 2011 captured people’s attentions and emotions ? What would engage an estimated 2 billion people who watched or listened to live media broadcasts of the wedding? Communications Goal: Essentially, it was a story of love and celebration of partnership that engaged people… Continue reading Royal Wedding in Communications and Storytelling Context
Below is a Google AdWords campaign strategy and post-campaign report for a Search Engine Marketing (SEM) campaign for the Canadian Women’s Hockey League. The AdWords marketing campaign was planned and done by a team I was in for the Google Online Marketing Challenge and also as part of a web marketing class at the University of… Continue reading Google AdWords Campaign Strategy and Results Example