Internet Advertising and Web Marketing Implementation Resources

The list below provide sources to be used with the development of electronic / web / online marketing as well as integrated electronic communications.

Good marketing implementation resources

Google Advertising Programs (AdSense and AdWords) and Microsoft Advertising provide a variety of advertising opportunities both through search engine marketing (SEM), TV ads, content network ads, website banners ads, and other channels like mobile, games, etc..

Google Alerts allows you to monitor the web for interesting new content via email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Alerts can be used to monitor marketing campaigns and web
activity (e.g. competitors, trends, social commentary).

Copy blogger contains tips for copywriters, bloggers, and content marketers and aims to give effective online copywriting and content marketing strategies.

Radian 6 offers paid tools for social media monitoring. The tools allow you view relevant conversations on selected topics and aggregate and report on those
conversations allowing easier analysis and measurement.

Social Oomph helps manage your social media efforts through scheduling, links management, monitoring, a channel synchronization among other things. The are free features and paid features.

TweetDeck is a tool for managing social media feeds, viewing profiles and updates, and performing interactions in one tool. It is available for deskops and some mobile platforms. It makes it easy to monitor various social media networks in one place and is particularly strong in using Twitter API features.

Web Content Accessibility Guidelines (Version 2.0) provide principles and content
techniques to ensure content is inclusive to various people including people
with disabilities and the ways they consume web content. The principles are
also standard practices to follow to make web content easily accessible,
usable, and understandable. is about usability and web design research, studies, news, and guidelines.

Website grader is a website search engine optimization (SEO) tool that tells how well a website is doing for things like SEO, social media mentions and popularity, and page analytics.


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