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Communications Marketing Portfolio

Digital Communications Plan Example


The plan outlines the OPS Dragon Boat Club digital communications for 2012 which is part of the club’s larger integrated marketing and communication planning (IMC plan). Digital Channels Official Club website on proprietary hosting platform – http://www.opsdragonboat.ca/ Canada Day website on proprietary hosting platform – http://www.ops-canada-day-regatta.ca/ Twitter @opsdragonboat – https://twitter.com/OPSDragonBoat Flickr Photostream – http://www.flickr.com/photos/opsdragonboat/ Facebook […]

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Communications

4 Steps to Optimize a Website with Keywords


Want to make it easier for people to find your website? Use these 4 steps. People find things online using search. One of the ways you can ensure you show up in their search results is with keywords which are similar or exactly the same as what people are searching for. Keywords should be relevant […]

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Communications Marketing Portfolio

Google AdWords Campaign Strategy and Results Example


Below is a Google AdWords campaign strategy and post-campaign report for a Search Engine Marketing (SEM) campaign for the Canadian Women’s Hockey League. The AdWords marketing campaign was planned and done by a team I was in for the Google Online Marketing Challenge and also as part of a web marketing class at the University of […]