Categories
Communications Marketing Portfolio

Digital Communications Plan Example


The plan outlines the OPS Dragon Boat Club digital communications for 2012 which is part of the club’s larger integrated marketing and communication planning (IMC plan). Digital Channels Official Club website on proprietary hosting platform – http://www.opsdragonboat.ca/ Canada Day website on proprietary hosting platform – http://www.ops-canada-day-regatta.ca/ Twitter @opsdragonboat – https://twitter.com/OPSDragonBoat Flickr Photostream – http://www.flickr.com/photos/opsdragonboat/ Facebook […]

Categories
Communications

Have you see a unicorn in Toronto? I have in innovative marketing


The Ontario Science Center (OSC) has started an innovative marketing campaign for their Mythic Creatures: Dragons, Unicorns & Mermaids exhibition. Unicorn sighting and emergency unicorn hotline? The full social media news release from the Ontario Science Center called “Rumoured Unicorn Sighting Reported In Don Valley” has several engaging elements designed to pull readers in: 15 second video of a […]