Inspirations for Your Jane’s Walk


Going on a Jane’s Walk this May 2014, leading a walk, or planning a walk?

Get inspired by these visualizations below of the Technology, Arrivals, Gender, and First Nations walkshops (workshops, no walk though) held by Jane’s Walk Toronto over the last few months. The themed walkshops had speakers and brainstorms about people, resources, and organizations related to those themes.

Walker? – Get an idea of what you might see on your walk and questions that come up for people in the city.

Walk Leader/Volunteer? These visualizations will give you ideas on questions to ask, places to see, and how to plan and what to do your on walk.

While drawing the visualizations at each walkshop, I learned a lot about Toronto, how to plan awesome walk, and heard about people and organizations doing great stuff in the city.

See you out on a Jane’s Walk and if you’re interested in water and nature in the city, join me on my walk called “A Raindrop’s Journey in Rosedale Valley“!

Click on each image to see a larger version.

Technology Walkshop 2014 held by Jane's Walk

Arrivals Walkshop 2014 held by Jane's Walk

Gender Walkshop 2014 held by Jane's Walk

First Nations Walkshop 2014 held by Jane's Walk

Have you see a unicorn in Toronto? I have in innovative marketing

Have you see a unicorn in Toronto? I have in innovative marketing


The Ontario Science Center (OSC) has started an innovative marketing campaign for their Mythic Creatures: Dragons, Unicorns & Mermaids exhibition.

Unicorn sighting and emergency unicorn hotline?

The full social media news release from the Ontario Science Center called “Rumoured Unicorn Sighting Reported In Don Valley” has several engaging elements designed to pull readers in:

  • 15 second video of a unicorn sighting (see below).
  • A phone hotline people can dial in to report unicorn sightings and get more information.
  • Story from an eye-witness about the sighting in a traditional news format.
  • Common news elements:
  • Ontario Science Center logo, contacts, and social media channels.
  • Related links, news, and tags and comment functionality.

Nurturing the Buzz

I gave the “emergency unicorn hotline” a call which gives an interactive voice response system asking if you want to report a unicorn sighting or if you would like information about unicorns and the Mythic Creatures: Dragons, Unicorns & Mermaids exhibition.

The story, short video, and use of a telephony system together creates a good framework for a viral marketing campaign and there already has been buzz on the Ontario Science Center’s Facebook and Twitter channels.

Unicorn sighting video

Random closing thought

Do unicorns believe in humans?