Author: Justin Tung

Servant of the public as a communications and IT jack of all trades. Always willingly to fundraise and volunteer for the greater good.

Start with a Plan to Market Your Product


When promoting an organization, service, product, person, or event, you must start from a plan outlining goals, people you want to engage, and what you plan to do. When working with people on communications I always ask them whether they have a plan. Following a plan will ensure you meet your goals whether it is… Continue reading Start with a Plan to Market Your Product

4 Steps to Optimize a Website with Keywords

photo credit: slapjack

Want to make it easier for people to find your website? Use these 4 steps. People find things online using search. One of the ways you can ensure you show up in their search results is with keywords which are similar or exactly the same as what people are searching for. Keywords should be relevant… Continue reading 4 Steps to Optimize a Website with Keywords

How to Configure Proxy Settings in Linux


Use the following commands to configure your proxy for http and ftp traffic on the command line: If your proxy requires login/authentication, you can use the format: To have this applied every time you log in, place these lines in your .bashrc in your home (~) directory. Example Proxy Settings Using the Above Instructions Using… Continue reading How to Configure Proxy Settings in Linux

Sephora’s Market Segmentation Responsible for its Retail & Online Strengths


Sephora is an innovative skincare, beauty, and fragrance retailer catering to customers who want quality, freedom, and a positive shopping experience. The following is a paper by Justin Tung about Sephora as part of coursework from the “Creating Consumer-Oriented Merchandising Programs” course at University of Toronto. Sephora’s Target Market and Segment Sephora’s in store design… Continue reading Sephora’s Market Segmentation Responsible for its Retail & Online Strengths

5 reasons to Advertise on Internet TV, Video, and Radio


I’ve advertised on internet video channels and here are benefits I found you can consider when media planning for internet TV and radio. Advantages of Internet media Reaching a Niche Some people just prefer to listen to free internet radio and watch TV online. They’re usually young people who have modern technology and don’t use… Continue reading 5 reasons to Advertise on Internet TV, Video, and Radio